As a Partner in a global Consulting firm, Silke leads digital Marketing and Brand strategy, growth and innovation work, with direct linkages to Marketing Operations and multi-channel Campaign execution and measurement, as well as end-to-end Customer Experience design across engagement touchpoints and evolving digital Marketing, Sales and Data capabilities.
Silke has deep credentials and expertise in client projects focused on creating insights into consumer needs and how companies can translate these insights into services and products for future growth and increased customer loyalty. For a large multinational B2C client, she developed new marketing organization designs to define skills and capabilities needed to pursue the company’s customer intimacy and digital retention strategy. For several US-based multinational F500 consumer brands Silke developed consumer interaction architectures across all consumer touchpoint areas, including point-of-sale/retail and AE/VR and web-based, in order to drive product differentiation and customer loyalty. For global MedTech, Life Sciences and Emerging Pharma clients, Silke develops digital transformation programs for AI and ML enabled Omnichannel engagement with direct path to accelerated ROI.
During a special fellowship at Deloitte’s Center for the Edge Silicon Valley Think Tank, she worked with Center leaders John Hagel III, John Seely Brown and Lang Davison to develop original research and substantive points of view on commercial application of disruptive technologies for new corporate growth and profitability opportunities.
As Digital Commerce leader for entertainment company Universal Studios Hollywood and pioneering online retailer eToys.com, Silke was instrumental in developing revenue growth platforms based on new segmentation approaches that aligned consumer needs and lifecycle status with product and service offerings. Silke is a prolific speaker on Artificial Intelligence (AI) and Machine Learning (ML), algorithmic and cognitive enablement, as well as Metaverse applications and operationalizing Digital Transformation initiatives with accelerated paths to ROI.
SELECT SPEAKING ENGAGEMENTS in USA and Europe:
2023-ongoing CES – AI Enablement and AR/Metaverse - Revolutionizing Retail Experiences, Speaker
2019-ongoing SXSW – Presenter on Immersive Retail, AI/LML and use of AR in Connected Shopping Era
2020-ongoing CES, and Digital Hollywood – Panel Member on Virtual Reality in CPG, Retail and Fashion
2016-2018 Deloitte CMO Academy – Faculty Member and Executive Coach on Digital CMO Agenda
2010-2011 CMO Roundtables in US and Europe – Panel Member on Digital Marketing Transformation
2007 Deloitte Center for the Edge – Silicon Valley Think Tank –Research Fellow on Disruptive Change Program and Alumna of Digital Strategy Team
Silke’s published work includes white papers and articles on Innovation and Strategic Transformation through Data and Technology enablement.
SELECT PUBLICATIONS:
2023 AI, Machine Learning in Augmented Reality and Metaverse applications - enablers in Commerce and Service
2020-2021 Dreamforce: The State of Salesforce Special Edition 2020/21 Digital Trends and Disruptors
2018-2019 IBM Point of Views on: Agile Marketing transformation and Cognitive Enterprise transformation
2010-2011 Contributor to John Hagel III: Shift Index and The Power of Pull
2007-2012 White Paper Author on: Innovation and Growth Strategy, Marketing Transformation, ROI
2006-2007 Contributor to Dr. Erich Joachimsthaler’s Hidden in Plain Sight, Harvard Business School Press
Silke is a Trustee and Board Member for UK-based Tresanton Trust with project funding authority and sponsorships non-for-profit organizations in US, Europe and Asia.